Strategic Management and Competitive Advantage: Concepts
By Unknown Author.
Description
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations. - from Amzon
ISBN(s)
013154716X, 9780131547162
