Multivariate Data Analysis: Pearson New International Edition
By William C. Black, Barry J. Babin, Rolph E. Anderson Joseph F. Hair.
Description
For graduate and upper-level undergraduate marketing research courses. For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of the results of specific statistical techniques. In this Seventh Edition, the organization of the chapters has been gre...
ISBN(s)
129202190X, 9781292021904
