Marketing Management, An Asian Perspective (4th Edition)
By KOTLER.
Description
Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing. - from Amzon
ISBN(s)
0131982621, 9780131982628
